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The Independent Market

You Connection is here to help pioneer and develop a thriving independent Christian market through films, theatre, and the creative arts.

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It is vitally important to develop a healthy independent market alongside the mainstream market to allow Christian creatives to produce their works independently, with modest budgets and independent distribution.

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WHY DOES THE INDIE CHRISTIAN MARKET NEED TO THRIVE?

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~ There are too many Christian creatives who wait for their "big break" or for a big producer to come along with a million-dollar budget. However, there are so many ways to independently produce, market, and distribute films, music, and other works, if creators could be more confident (and more skilled) at producing under modest budgets and through independent channels.

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~ The Christian Arts market needs to target more specialty and niche audiences (most mainstream Christian works, such as The Chosen, are for a mass audience). What about viewers who like musicals? Mysteries? Classics? Yes, even horror films? Christians need to produce works in all these genres, and the indie market has the opportunity to reach smaller niche audiences who respond to these kinds of specialty genres.

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HOW YOU CONNECTION IS PIONEERING

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~ You Connection itself is a demonstration of how to thrive as an independent Christian company, producing professional and high-quality films and theatre presentations for extremely modest budgets, successfully distributing films globally through our own streaming site, etc.

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~ We are in development of ways to encourage and support aspiring indie Christian creatives to learn how to use professional skills at a low cost, and how to successfully produce works through independent avenues; in development are workshops, seminars, and online resources.

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